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Home arrow Illustrations arrow Sacrifice arrow Influencing Others
Influencing Others PDF Print E-mail
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Friday, 29 June 2007
Bubba Smith, former college and pro-football star, is also famous for his beer commercials.
In October 1985, Michigan State honored Bubba by making him the grand marshal of its homecoming parade. Bubba was thrilled to be back at his alma mater. As he rode through the student-lined streets, one side started shouting, "Tastes great!" Students on the other side shouted back, "Less filling!" It was obvious that Bubba's beer commercials were a hit.
Also very obvious that night was the fact that Bubba was deeply disturbed by the number of students at the parade who were "drunk out of their minds." Then and there he made a decision to stop making the beer commercials. He feared that they were influencing young people to do something of which he did not want to be a part.  The decision personally cost Bubba a lot of money, but he thought something more important was at stake.


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Comments (1)
1. Written by Boyette Barcebas on 08-07-2007 01:48 - Registered
 
 
I love your wonderful stories and illustrations, please send me this one to my e-mail.
 

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